I found 'The Bumper Book of Marmite' in WH Smith while I was looking for a cookery book (buy 1 get 1 half price!) and I found this. I looked through it for laughs at first but I found it to be so gorgeous and inspiring inside that I decided to buy it. It is playful and covers all areas of illustration, photography, typography, parody, fashion, recipes etc all done with a very generous amount of humour.
I like this because it is just FUN! More things should be fun like this.
A very homely, chucked-together piece using notes and poetry and illustrations with tea-stained colourings and infatuated doodles.
The jars of Marmite become little people here. It is inventive and messes around with the idea of 'You either love it or you hate it'.
Again, love vs hate. A bit like with playing cards, the jars are strategically placed to show people both worshipping and outing it.
Changing the logo so it says what you want. It works because it used part of the word and the round, dark shape of the jar.
And finally, a ransom note. This book is so gorgeous. It's what I want my sketchbooks to look like!! Just fun, experimental with lots of ideas and processes.